Well…I had a pleasant surprise today when I logged into my stats. I’ve passed the £100 mark in commission for the day – unfortunately it’s for a couple of products that pay over £50 in commission. Is this really a success?
Can I really feel good about my work if all I’ve done is sell two products on one day? Yes, it makes over £100 but really, 2 sales is pretty weak, right?
These sales were for my summer-time site and this bodes well for this particular site looking forward. Now, this site is completely independant of my bar stools site and has been online for a few years. It has gone through continuous development over time and wasn’t something I put together in a week. In fact, it needs even more changes now. There is a lot of pretty useful, 100% unique content on the site and because it is quite an old site, it’s built up a lot of links over time as I’ve exchanged links, written articles, posted this, commented there, tried this, tried that etc etc.
The point is this wasn’t something I created in a day, a week or even a month. This has been a continuous process for years. In many ways, it was also completely accidental!
If only I could copy this formula for a more a planned site!
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August 8th, 2011 at 2:37 pm
It is a thrill when you get a big day but in my stats spreadsheet I track revenue by using the number of sales that day multipled by the average value per sale over the previous 30 days. I think this gives a nice balance between acknowledging the occasional big sales in your stats while also keeping your feet on the ground.