Here’s a few tips I’ve come across recently that have really made me re-evaluate my affiliate marketing strategies. I was constantly trying to ’sell’ my affiliate products to prospective buyers but had forgotten that really, whilst I could make every effort to ‘presell’ a product, it is ultimately up to the merchant to close the deal. My job is to drive volume and I’d forgotten that. I’ve just posted these tips up here so that when I lose sight of where I’m going, I can flick back and refer back to the key factors that drive my campaign.
- When I’m writing ad copy, benefits sell better than features.
- Its not my job to sell products. My job is to drive targetted traffic and get click throughs. Its the merchant’s job to close the deal.
Mon, Aug 31, 2009
Affiliate Marketing