SpeedPPC - PPC Marketing at Warp Speed

Bank Holiday Bonanzas!

I love bank holidays. I love them because I get a few days off work and an extra lie in. I love this particular bank holiday because I can eat fish and chips and chocolate easter eggs for a couple of days and not feel guilty. But what I really love about bank holiday weekends like this one is that it is prime time for one of my affiliate products…

In the August bank holiday of 2009, I had my first £100 day. Good weather + bank holidays = more time spent online looking at my products. I logged into my CJ account today to find an extra £50 in there…and the day (or the weekend – has only just begun). I have high hopes for a strong performance this bank holiday and hope the rain stays off. Because my product is essentially an outdoor product (as you can imagine, I’m not talking about my bar stools affiliate site here), when the weather is nice it gives people that hedonistic feeling of ‘if only…’ and it seems to directly contribute to people buying on the spot.

If the weather stays nice and the sun stays out I think I could have a strong weekend. In the meantime, I’ll keep adding my content and building my links for this site so that next year, it does even better – no matter the outcome for this year.

As an aside…it’s interesting to see how common sense and actual ‘real life’ buying patterns affect online sales too. I know that sometimes I am guilty of assuming that ‘if I build it, they will buy’, but its just not the case. Buying patterns exist online too and you’ll never escape seasonal trends….time to start thinking about my winter sites I think…

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