Once I had chosen my product and had a gut instinct ‘feel’ for whether or not it had traction on the internet, the next obvious thing to do was to actually find out how many searches per month were being carried out for my product and what variations of it existed. The culmination of this research would help me start thinking about domain names. There are a fair amount of keyword research tools available to use on the internet but for my site, I used the Google Search-based Keyword Tool and the AdWords Keyword Tool. Here’s what I did…
I hope you don’t mind, but I’ve just whacked a couple of videos up to show you. I need some practice with this video recording lark…anyway, here’s how I researched my keywords.
And now that this video is up there and I’ve played it back, the audi quality is reasonable but the video quality is too poor. I will try and re-do this video in a better quality format.
March 8th, 2010 at 3:36 pm
Great video – thanks for sharing. For what its worth my thoughts are that Google appears to favour domain names that exactly match the term being searched. For that reason I think choice of domain name is vitally important, and while there is nothing wrong with the name you have chosen, you would do a lot better – and save on PPC – with domains that exactly match the search terms people are searching on.