Thanks for pointing out what works, I will definitely be using these tips in the future.

The only way to improve this is by building some account history into your AdWords account by perhaps targeting some less competitive (less expensive) phrase match or exact match terms and focus on raising the CTR in the early days.

Once you have 4 or 5 adgroups with a CTR of 5% + and a decent amount of account history (say 30 days), it seems to be easier to improve quality score for other adgroups too.

For example, if I have a campaign ad called “Meditation Music”, I also put the title of the ad as meditation music, and also include the phrase meditation music in the description and also in the url etc. And meditation music is the keyword phrase I use. Then, the landing page has the keyword “mediation music on it in various places, and the landing page is all about meditation music. After the ad is approved it is 7 out of 10, never more then 7.

So I have come to conclusion that to get a 8, 9, or 10 Quality score there has to be at least some CTR (Click Through Rate) history.

If you eventually get 5000 impressions, and only 1 click, your quality score may even drop drop from a 7 to a 5 even if your ad and landing page are perfect as far as the keyword you are using.

But if you have a attractive ad that attracts a lot of clicks, initially you will have to pay a lot (I think) to get your beginning clicks, but as you get more clicks (and if your CTR is very good and has high percentage), not only will your cost per click decrease, but your ad quality score will finally rise above the 7 and may eventually reach 10.

At least this is how I think it works. I rarely ever get clicks, so as i said I usually stay at a quality scroe of 7, which then drops to 6 and sometimes 5, after the ad has had time to gain some poor CTR history.

So in conclusion I am thinking that if you have a 10/10 you must have had the budget to at first pay a lot for clicks, and a ad that gained a good CTR history. But I don’t think it is possible to get a 8, 9, or 10 quality score even if your ad and landing page are perfect, if you only have a fresh ad that has no CTR history. At least as of April 2010 this is the way it is (as you know Google is always chaning their Adwords system), but maybe that is not the way it was when you wrote the above. Correct me if I am wrong.

I would like to increase my keywords quality score to 10/10. Kindly let me know some examples how to increase my keywords quality score.

Regards,

Sridhar. K

Thank you for the useful tips…. really eye opener.

Just wondering, have you promoted CPA offer like email/zip submit before?
Do you have any advice on good landing page for email/zip submit?

Thanks,
Anto