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How to Make Your WordPress Affiliate Site Google Friendly

Mon, Jul 12, 2010

Affiliate Marketing, Succeed in AM

I’m going to start this post by telling you just how pissed off and frustrated I am with my bar stools website. I’m also going to throw in some extra text links to the site in this same sentence because I’m so fu**ed off with things – the site also compares kitchen bar stools, breakfast bar stools and retro bar stools too. I’m pissed off because it’s dropped its SERPs again and it’s just got messed up cos I upgraded to WordPress 3.0. Wait, there’s more…

I actually don’t have a fucking clue how to make WP google friendly. I thought I did, but as it happens, this crazy bouncing around the SERPs has just made me realise that clearly, I don’t. So what have I done about it. I’ve spent the last hour reading up other blogs about worpdress seo. I’ve spent the few hours prior to that making some adjustments to my site:

  1. Removed duplicate content from my homepage.
    I was displaying the description/content for each bar stool on the home page and every other page that the stool is placed on in a div that was ‘hiding’ the text to the user. I always knew this was bad SEO crack but it seemed like a good way to get content onto the homepage without cluttering up the page. I’m done with risks now though, I just want this site to rank. I have now adjusted this so that the content only gets displayed on actual product pages and Ive removed all ‘hidden’ elements.
  2. Added Unique Category Descriptions
    I always had unique category descriptions. The problem was they were also being used as ‘title’ tags for the category links which meant that when a user hovered over a category, the category description would appear in a pop-up text alt box. As the categories are listed on every page, this would mean that my ‘unique’ category descriptions were actually present on every page of the site – surely bad for SEO and been kicked in the teeth so much with this site now that I’m doing something about it.
  3. Upgraded to WP 3.0
    What a load of bollocks this turned out to be. I did this and it fucked up my whole category custom permalink settings. I have now had to adjust the custom permalink category base to be ‘shop’ so now my urls read:
    www.mysite.co.uk/shop/chrome-products as opposed to www.mysite.co.uk/chrome-products

    Maybe it’ll have a positive impact seen as though my old structure was seemingly shit for SEO anyway. With this new structure in place that works with 3.0 and my new motivation to create unique content on category pages, the fact that these urls never existed in the past before and now contain ‘unique’ content may be a good thing. I guess I’ll have to find some way to tell google my old category urls no longer work :p what a load of shit.

So those are the few things I’ve done tonight (or tried to) to get this piece of shit site up and running properly.

If you can’t detect my sincere can’t be arsed for this shite attitude throughout this post then you probably shouldn’t be doing this affiliate marketing bullshit.

There might just be a few cynical, disheartened and completely pissed off would be (and that really is key here – WOULD BE) affiliates reading this and if so, I’d love to hear just how shit you think Affiliate Marketing really is and what a waste of time and bollock ache it’s turned out to be for you too.

If there’s people out there who have no idea what I’m talking about, you’re either full of shit and a liar or you really are a complete noob to this soul destroying occupation.

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2 Responses to “How to Make Your WordPress Affiliate Site Google Friendly”

  1. Shane Says:

    AM isnt easy, but I wouldnt say it was shit or a waste of time.

    In the last 5 days I have made a massive £0! However in the 4 weeks before I made mid-high £XXX. Not enough to retire on, but enough to keep my motivation levels high and buy a new HD projector :)

    I think the main problem with targetting “Bar Stools UK” is that the large sites ranking for “Bar Stools” are also on .co.uk domains, so Google is giving them a match there.

  2. Musketeer Says:

    Now that its a new day and the sun is out, I can honestly say that my motivation levels remain high and some of the frustration I felt last night (when I wrote this post) has evaporated – for now at least :-)

    I’m having a bad week in terms of revenue, rankings and upgrades and it just got on top last night and I needed to vent.

    As for ‘bar stools uk’, I still believe I should get a page 1 rank for the term, even though the other larger sites are there. I believe this because its been there in the past and when it does that, I also rank for lots of other long tail keywords too.

    I am certain there is a filter at play that is locking the site out. In an effort to clear that filter, I’m trying to cut out all duplicate content, orphan pages and improve on-page SEO to support it.

    I’m still feeling sorry for myself though :-)

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