Affiliate Musketeer

Does Google Look At Meta Keywords For Quality Score?

An interesting question and one which was posed to me by a friend of mine who had noticed an increase in quality score just by having the right keywords in his meta keywords tag. I have to say, that in my short time looking into Quality Score, that on two research projects where I managed to achieve a quality score of 10/10, the keywords were present.

One example was a car rental website with the exact matching keyword ‘car rental in san jose costa rica’ and one was for an exact match ‘how to fix the red ring of death‘ xbox 360 landing page. In the first example, the meta keywords were: “costa rica, car rental, san jose, cheap, discount, 4×4″ and additionally, which may have also contriubuted, the page meta description was: “Vamos Rent-a-Car is the most affordable car rentals company in San Jose Costa Rica offer discount car rental and car hire service with basic insurance and a cell phone included.”

It is interesting to note that in the san jose costa rica example, the keyword did not appear in the body text of the page at all…

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How To Get 10/10 AdWords Quality Score

OK, I thought I’d post this just to show you an example of a website that is attaining a 10/10 quality score as at 1st December 2008. Surprisingly, it does not include all of the elements that you’d normally assume to be present for such a feat. The site and adwords keyword that I will be looking at are in the Car Rental industry, but more specifically, and here is some link love for the owner of the site for allowing me to analyse it, the Costa Rica Car Rentals industry and the site in question is leading Costa Rican Auto Rental firm, Vamos 4×4.

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AdWords Quality Score Dropped from Great to OK – Why?

I’ve just launched a new landing page for a product I’m promoting via PPC. I am an AdWords Qualified Individual, and I understand the relevancy of text and the concept of theme but this drop has made me stroke my stubbled chin in puzzlement.

Yesterday when I started the campaign, I had a Quality Score of Great 9/10 for both of my Ad Groups on 95% of their keywords. If you want to know how to improve on this, see my post on how to get an AdWords Quality Score of 10/10. Anyway, back to the point at hand, the campaign had been live for about 10 hours and was achieving a CTR of about 4.5% but my conversions on my landing page didn’t seem to match. As always, I felt the urge to try and tweak things a little but am now considering the possibility that the tweaks I made to my landing page have affected the Quality Score of the campaign adversely. So what did I change?

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How To Increase Your AdWords CTR

We’ve all been there, in that place where the wall looks so inviting to bang your head against because your damn AdWords PPC Campaign has just screwed you over again…15,000 impressions and only 167 clicks, another great day of a 1.1% CTR – bang there goes my quality score which I’ve been working so bloody hard to sort out!

I use PPC to drive traffic to a number of CJ affiliate sites and my CTR was suffering hugely and because of that, my whole campaign was running at a loss. I had read all of the ‘how to optimize my adwords campaign’ posts on various internet marketing forums around the net and I got the philosophy. I understood themed adgroups, related keywords, relevant ad text but I couldn’t help but feel like there was something missing. Some dark secret that all the super-affiliates understand and I just missed.

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Increase Quality Score on AdWords to Stop $5 Clicks

Yes, lately, one of my sites received the infamous ‘google slap’ that turns my healthy .20c CPC to a $5.00 per click campagin. In this series, I’m going to show you everything I try to return my CPC to my former levels.

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