Update 1st June 2009:
All you need to reach the magical numer is:
- This software to help you obtain a high CTR (20% +)
- A highly targeted landing page (using title and heading tags properly)
- A good article written by this guy to create a healthy dose of content written around the keyword in question.
So, absolutely yes, it is possible! You can get the holy grail of quality scores by following google’s guidelines but if you’ve tried that (and like me most of you will have!) and it hasn’t worked, you might want to try some software that will do it for you or you may want to keep trying yourself until you hit that golden 10. Either way, here’s what I did to get a quality score of 10/10 for one of my campaigns:
- Increase CTR to 20%+ (If you need help with this, see James Schramko’s Double Digit CTR page)
- Used an ‘Exact Matching’ keyword
- Keyword also present in source code title, meta keywords and meta description tags
- Tightly grouped Keywords in tightly knitted AdGroups (SpeedPPC will do this for you)
- Keywords in AdText but not exactly the same keywords as the actual keyword you are targeting
- Keyword did not appear in body text of landing page but it was present in a <h2> tag in the landing page footer
- Keep the landing page ‘on theme’
I looked at this in much more depth in my post about how to get an AdWords Quality score of 10/10.
Resources To Help You:
- AdWords Beater - How To Make Profitable, High, Double Digit CTR AdWords PPC Campaigns
- Speed PPC – How To Increase Your AdWords Profits By Spending Less Time Arranging AdGroups and More Time Earning
Thu, Dec 4, 2008
PPC Marketing