SpeedPPC - PPC Marketing at Warp Speed

1 Month Old Site Lost It’s High Rankings

Sun, Mar 7, 2010

SEO

I’m sure many of you reading this have started a new site in the last few months.  Now maybe your situation is different to mine but I’ve heard tales of this particular affliction hitting all fairly new sites after a short period.  My new affiliate site over at www.barstoolsuk.co.uk had in the last month been receiving around 15-20 visits per day for highly targeted keywords.  This was because it was ranking in the top 10 results for specific products; eg. ‘Black Sam Bar Stool’.  This wasn’t difficult to achieve, I just used wordpress to power the site and created a new post in a relevant category for each product I was promoting.  The theme I am using is a custom theme and has been specifically optimised for on-page SEO so I wasn’t surprised to see an earl rankings boost for individual products.

However, now we’re 5 weeks into the site and practically all visits have gone.  Google has dropped the page from its top 10 positions (even for its own domain name) so chances of making any commission from this site over the next few weeks look pretty awful.  I’ve read about this problem in a number of forums and have experienced it before for a couple of my sites so I have every confidence that rankings will return in time.  In the meantime, I have to keep on adding content and building links to this site though so that when they do return, they return with avengance!

Of course, this now completely hits my earnings target for March, where I had hoped to make £640 revenue from affiliate sites and now that I am one site down, chances are that this target is out of reach.

I’m not so sure that it will hit my earnings too much, however, as currently; in 4 weeks the site has only managed to make 1 sale and £49 commission.

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