Tag Archive | "adwords"
Stop Poor AdWords Quality Scores Forever
I set up a PPC campaign for a relatively competitive group of keywords this week (avge £2 per click, about 5m results, PPC ompetition of 8/10) and I was reminded of a very important rule to observe when setting up PPC campaigns with AdWords and, more specifically, what NOT to do when setting them up.
Continue reading...How do you Improve Quality Score when Promoting Affiliate Products
Wednesday, July 22, 2009
When you use AdWords to promote affiliate products you have two choices on how you want to do it. The first is to link your text ad directly to the affiliate offer by putting your affiliate link in the destination url of the ad. The second is to direct traffic from the text ad to [...]
Continue reading...Is It Possible To Get 10/10 AdWords Quality Score?
Thursday, December 4, 2008
Update 1st June 2009: All you need to reach the magical numer is: This software to help you obtain a high CTR (20% +) A highly targeted landing page (using title and heading tags properly) A good article written by this guy to create a healthy dose of content written around the keyword in question. So, absolutely yes, it [...]
Continue reading...Does Google Look At Meta Keywords For Quality Score?
Wednesday, December 3, 2008
An interesting question and one which was posed to me by a friend of mine who had noticed an increase in quality score just by having the right keywords in his meta keywords tag. I have to say, that in my short time looking into Quality Score, that on two research projects where I managed [...]
Continue reading...How To Get 10/10 AdWords Quality Score
Tuesday, December 2, 2008
Introduction: OK, I thought I’d post this just to show you an example of a website that is attaining a 10/10 quality score as at 1st December 2008. Surprisingly, it does not include all of the elements that you’d normally assume to be present for such a feat. The site and adwords keyword that I will [...]
Continue reading...AdWords Quality Score Dropped from Great to OK – Why?
Thursday, November 20, 2008
I’ve just launched a new landing page for a product I’m promoting via PPC. I am an AdWords Qualified Individual, and I understand the relevancy of text and the concept of theme but this drop has made me stroke my stubbled chin in puzzlement. Yesterday when I started the campaign, I had a Quality Score of [...]
Continue reading...How To Increase Your AdWords CTR
Wednesday, November 19, 2008
Finally, something that actually did help me to increase my CTR We’ve all been there, in that place where the wall looks so inviting to bang your head against because your damn AdWords PPC Campaign has just screwed you over again…15,000 impressions and only 167 clicks, another great day of a 1.1% CTR – bang there [...]
Continue reading...Increase Quality Score on AdWords to Stop $5 Clicks
Sunday, April 20, 2008
Yes, lately, one of my sites received the infamous ‘google slap’ that turns my healthy .20c CPC to a $5.00 per click campagin. In this series, I’m going to show you everything I try to return my CPC to my former levels.
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Learn PPC
Sunday, November 8, 2009
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