Affiliate Musketeer » adwords quality score http://www.affiliatemusketeer.com Assuming that if everyone else can make money online, I can too! Fri, 03 Sep 2010 23:37:42 +0000 en hourly 1 http://wordpress.org/?v=3.0 Set Up an AdWords PPC Campaign for Your Affiliate Site – Part 2 http://www.affiliatemusketeer.com/affiliate-marketing/set-up-an-adwords-ppc-campaign-for-your-affiliate-site-part-2.html http://www.affiliatemusketeer.com/affiliate-marketing/set-up-an-adwords-ppc-campaign-for-your-affiliate-site-part-2.html#comments Fri, 30 Jul 2010 22:28:31 +0000 WhiteKnight http://www.affiliatemusketeer.com/?p=409 I could have posted this in one night but I figured I’d make use of lots of content by spreading it across more days and more posts. It’s a not so subtle way of getting readers to come back again but may also add some extra worth to the G-Meister by showing a regularly updated site.

There’s not much to say in this post other than this is the second and final part of my first attempt to show you how I set up my AdWords PPC Campaign for my affiliate site. There’s lots of things I’m not happy with after watching it back again and I feel like I’ve made some serious blunders with regards to structure but hopefully it’ll offer some useful tips for those new to AdWords PPC for affiliate sites.

I’m going to follow the progress of this campaign and will regularly blog about it as I go. Once I’ve got the full campaign up and running (maybe 50/60 AdGroups?), I’ll lift the lid off my AdWords account again so you can see the entire structure of the setup.

This will be even more valuable if the bar stools site actually starts turning a profit in the meantime!

Set Up an AdWords PPC Campaign for Your Affiliate Site – Part 2

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]]> http://www.affiliatemusketeer.com/affiliate-marketing/set-up-an-adwords-ppc-campaign-for-your-affiliate-site-part-2.html/feed 0 Stop Poor AdWords Quality Scores Forever http://www.affiliatemusketeer.com/search-engine-marketing/ppc-marketing/stop-poor-adwords-quality-scores-forever.html http://www.affiliatemusketeer.com/search-engine-marketing/ppc-marketing/stop-poor-adwords-quality-scores-forever.html#comments Sun, 08 Nov 2009 15:57:59 +0000 WhiteKnight http://www.affiliatemusketeer.com/?p=149 I set up a PPC campaign for a relatively competitive group of keywords this week (avge £2 per click, about 5m results, PPC ompetition of 8/10) and I was reminded of a very important rule to observe when setting up PPC campaigns with AdWords and, more specifically, what NOT to do when setting them up.I pulled together over 150 keywords in approximately 15 adgroups.  I wrote two text ads for each adgroup, grouped them extremely tightly and sent all traffic to my homepage – knowing that the next phase of my strategy would be to put together landing pages for each keyword group.

The problem with this method is that since Wednesday last week (5 days ago), AdWords has suggested that my quality score is 3/10 for about 80% of my keywords.  This has then had the knock on effect of increasing my minimum keyword bid in some cases by over 100%.

How To Prevent Poor AdWords Quality Scores

This is a stark reminder for me that prior to ever turning on my AdWords campaign, I should have had a landing page setup for each keyword group I wanted to target.  The problem I’m now going to have is reversing the penalties and from my experience, it’s a lot easier to fall down than to get up when it comes to Google.  This is what I should have done to prevent this from happening to me:

  1. Research tightly grouped keywords in small AdGroups
  2. Prepare keyword rich, well written landing pages for each of the target adgroups
  3. Turn on campaign
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