Finally, something that actually did help me to increase my CTR

We’ve all been there, in that place where the wall looks so inviting to bang your head against because your damn AdWords PPC Campaign has just screwed you over again…15,000 impressions and only 167 clicks, another great day of a 1.1% CTR – bang there goes my quality score which I’ve been working so bloody hard to sort out!

I use PPC to drive traffic to a number of CJ affiliate sites and my CTR was suffering hugely and because of that, my whole campaign was running at a loss.  I had read all of the ‘how to optimize my adwords campaign’ posts on various internet marketing forums around the net and I got the philosophy.  I understood themed adgroups, related keywords, relevant ad text but I couldn’t help but feel like there was something missing.  Some dark secret that all the super-affiliates understand and I just missed.

I needed an action plan and I wanted to know, for definite:

• How I should really set up a Google AdWords campaign (by actually seeing one working)
• How to find high converting keywords that can make me, like it does for so many other AdWords Gurus,  thousands per day
• How to write relevant, really catchy Ads to achieve that holy grail of double digit clickthroughs
• How to stop wasting all my PPC budget every day and turn losing campaigns into winning ones
• How to immitate this success in another niche once I have a winning campaign and leverage that too for max profits
• How to protect my profit-making campaign from competitorswho spend more time researching my campaign than they do promoting their own!

And so I thought that the time for forum trolling and lurking was over and I needed to take real action and actually go somewhere to learn something for sure.  I scoured the net and tried a few software programs, books and other products that could potentially help me:

Google Massacre
A Step-by-Step, Very Aggressive AdWords Technique That Actually Works:
This guide to adwords levels the playing field once and for all, wiping out the big dogs overnight and massacring the adwords fat cats who’ve been sitting pretty on there multi-million dollar a year campaigns for way too long now.

Rating: 4/5 Well Worth The Investment
Learn More About Google Massacre

Ad Infiltration
A Method For Milking Targeted Clicks From Tough Industries For Pennies:
Because while every other PPC marketer is either blowing huge wads of cash bidding on competitive keywords or frustrated that they’re getting a measly two clicks per day, I’m stomping my way through highly competitive markets, easily funneling thousands of visitors a day to my affiliate offers for pennies per click.

Rating: 3/5 You Will Learn A Little Known Technique That Reduces Your CPC
Learn More About Ad Infiltration

Project: PPC
‘Leaked’ Document Containing Some Inner AdWords Secrets:
With Project PPC, you will be given unrestricted access to the ever-revealing document about Google AdWords PPC that will show you exactly what to do, when to do it and how to do it at the lowest cost possible yet with the highest possible results.

Rating: 2/5 Not As Informative or ‘Secret’ As I Would Have Liked
Learn More About Project:PPC

If you have the spare cash, all of these tools, except maybe Project:PPC, are worth having on your hard drive, but if you have to choose just one of them to kickstart your campaign and get those CTRs rising, you need to buy this one.  I found the holy grail of increasing CTR with Double Digit CTR, a succession of easy-to -understand tutorials, videos, soundfiles and pdfs that really made a difference to my PPC efforts. I can’t recommend this product high enough!

Finally, something that actually did help me to increase my AdWords CTR

Double Digit CTR
A Fool-Proof Set Of Tutorials And Tips For Sending Your CTR Skyrocketing:
The Double Digit CTR course is delivered via nine punchy videos with PDF Cheat Sheet and MP3 recordings. You will race through this course fast because it passes the same knowledge to you that allowed the writer to quit his day job. You don’t need to get bogged down with hours of boring ebooks or old methods to start getting the results.

Rating: 5/5 This is the fastest and most effective one-time-investment PPC enhancement course on the market.
Learn More About Double Digit CTR

All of these products are great tools for actually learning how to do, rather than just lurking around forums trying to pick it all up.  This, as I found out, can take years and sometimes, its just better to jump right into something that you know will give you proven results and any of these products will give you access to knowledge that you never even knew existed.

What these products teach are the bits that just seemed to elude me before I started really digging into it…Don’t make my mistake!