If you refer to one of my earlier blog posts about opening up a new AdWords account and throwing the net large and wide from the off, you’ll see that I made some serious mistakes with that campain. The result was that all of my keywords, despite being in extremely tight AdGroups, were getting a [...]
Continue reading...Thursday, May 14, 2009
Good keyword research forms only part of the most effective AdWords strategies. The other part is good content. You may think this is a given, that you’d only be advertising via AdWords if you already had good quality content in place but you’d be amazed at how many associates I’ve worked with and [...]
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Saturday, November 14, 2009
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