Tag Archive | "quality score"
3 Easy Steps to Improve AdWords Quality Score from 3/10
If you refer to one of my earlier blog posts about opening up a new AdWords account and throwing the net large and wide from the off, you’ll see that I made some serious mistakes with that campain. The result was that all of my keywords, despite being in extremely tight AdGroups, were getting a [...]
Continue reading...Stop Poor AdWords Quality Scores Forever
Sunday, November 8, 2009
I set up a PPC campaign for a relatively competitive group of keywords this week (avge £2 per click, about 5m results, PPC ompetition of 8/10) and I was reminded of a very important rule to observe when setting up PPC campaigns with AdWords and, more specifically, what NOT to do when setting them up.
Continue reading...How To Increase AdWords Quality Score With Better Landing Pages
Thursday, May 14, 2009
Good keyword research forms only part of the most effective AdWords strategies. The other part is good content. You may think this is a given, that you’d only be advertising via AdWords if you already had good quality content in place but you’d be amazed at how many associates I’ve worked with and helped that [...]
Continue reading...Is It Possible To Get 10/10 AdWords Quality Score?
Thursday, December 4, 2008
Update 1st June 2009: All you need to reach the magical numer is: This software to help you obtain a high CTR (20% +) A highly targeted landing page (using title and heading tags properly) A good article written by this guy to create a healthy dose of content written around the keyword in question. [...]
Continue reading...Does Google Look At Meta Keywords For Quality Score?
Wednesday, December 3, 2008
An interesting question and one which was posed to me by a friend of mine who had noticed an increase in quality score just by having the right keywords in his meta keywords tag. I have to say, that in my short time looking into Quality Score, that on two research projects where I managed [...]
Continue reading...How To Get 10/10 AdWords Quality Score
Tuesday, December 2, 2008
OK, I thought I’d post this just to show you an example of a website that is attaining a 10/10 quality score as at 1st December 2008. Surprisingly, it does not include all of the elements that you’d normally assume to be present for such a feat. The site and adwords keyword that I will [...]
Continue reading...AdWords Quality Score Dropped from Great to OK – Why?
Thursday, November 20, 2008
I’ve just launched a new landing page for a product I’m promoting via PPC. I am an AdWords Qualified Individual, and I understand the relevancy of text and the concept of theme but this drop has made me stroke my stubbled chin in puzzlement. Yesterday when I started the campaign, I had a Quality Score [...]
Continue reading...Increase Quality Score on AdWords to Stop $5 Clicks
Sunday, April 20, 2008
Yes, lately, one of my sites received the infamous ‘google slap’ that turns my healthy .20c CPC to a $5.00 per click campagin. In this series, I’m going to show you everything I try to return my CPC to my former levels.
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Saturday, November 14, 2009
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